Assessing Long-term Environmental Awareness and Behaviour Changes from Participation in Go Green SG 2026

Mr Dennis Tan Lip Fong asked the Minister for Sustainability and the Environment (a) what metrics are used to assess whether participation in Go Green SG 2026 results in sustained changes in environmental awareness or behaviour for corporations and individuals; and (b) what findings have emerged from these assessments to date.

Ms Grace Fu Hai Yien: Go Green SG was initiated in 2023 as an annual whole-of-nation sustainability movement to rally citizens, businesses and the community to take collective action towards a more environmentally sustainable and climate-resilient Singapore. The movement is led by the Ministry of Sustainability and the Environment alongside partners from the public, private and people (3P) sectors.

We assess Go Green SG's impact through campaign reach, number of partners and activities, as well as individual support for going green.

The fourth edition of Go Green SG this year was held in support of the Year of Climate Adaptation. Some 500 partners organised more than 1,000 activities in support of climate action. This was more than three times the number of activities and partners from the inaugural edition in 2023.

Through Go Green SG campaign surveys, more than 90% of participants also shared that they were willing to lead more sustainable lifestyles and advocate for sustainability after participating in Go Green SG. These reflect a sustained mindshare among individuals, communities and businesses towards environmental sustainability and climate resilience.